BE ORIGINAL, BE ICONIC. One of the hottest beauty brands on the market, Iconic London wad featured in Vogue, used by the likes of Kim Kardashian, stocked in one of the most prestigious department stores in the UK and quickly built a squad of loyal and loving customers worldwide. Since 2015, ICONIC has gone from strength to strength - gathering more fans, more followers and creating more incredible products. Loved by professional makeup artists, celebrities, bloggers and leading Beauty Editors - ICONIC are making their own rules. 100% Cruelty-Free
